PETER ZELLNER

Peter Zellner

Product Design & Experience Strategy

I use design to turn complex operations into efficient, scalable systems.

I use design to turn complex operations into efficient, scalable systems.

I lead discovery and prototyping to align teams and design systems that improve speed, efficiency, and scale—seeing ideas through to delivery.

About

I design within complex enterprise environments where clarity, structure, and alignment are critical.

I simplify workflows, define ownership, and turn ambiguous problems into systems teams can execute against.

My focus is on adoption, operational efficiency, and measurable impact.

How I work

  • Map end-to-end systems and identify breakdowns

  • Turn ambiguity into clear workflows, roles, and next steps

  • Partner across product, engineering, and operations

  • Prototype and validate to reduce risk early

  • Measure impact through adoption, speed, and error reduction

PAST EXPERIENCE

Lead UX Designer

The Home Depot

2022 - Present

UX Strategist

Travelport

2016 – 2022

UX / Product design manager

Macquarium

2007 – 2016

Sr Designer

Genex

2000 – 2007

Selected Work

Work focused on operational clarity, system design, and measurable impact.

Manager

Approvals

Reduced decision time across 2,000+ stores with clearer approval workflows

Vendor

Ordering

Simplified purchasing workflows saving 52,000+ hours annually

E-commerce

Platforms

Designed scalable retail systems supporting usability and growth

Transforming

Travel Tech

From rep-led onboarding to self-service SaaS

Upgrading Systems

For Efficiency

Improved workflows and decision-making through system upgrades.

Visual Design

Foundations

Built strong foundations in layout, hierarchy, and visual systems thinking

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